Our Approach
The time is ripe for a new perspective and tool for reliability, more closely aligned with today’s thinking on Asset Management, more effective in a harsh business climate, leveraging today’s technological advancements and accommodating the shifting demographics in our dynamic workforce.
It is time for RCM to be re-engineered. Our blend of experience and experimentation — culminating in “Reliability Centered Maintenance – Reengineered” — contributes to safety, environmental integrity, risk reduction and profitable industrial capability.
Conscious Reliability employs experience, expertise and excellence to help your organization on the journey of Asset Management enabled and enhanced by RCM-R®.
Our Story
Conscious Reliability® is a specialist training service provider focused on reliability of physical assets. We represent the merger of two leading specialist firms — CMMI of Puerto Rico, USA and Conscious Asset of Canada — and their lead consultants, Jesus Sifonte and James Reyes-Picknell.
After discovering how much we had in common, we decided to work together. The book came first. We re-engineered Reliability Centered Maintenance for a demanding, data-driven business climate. Then we joined forces to grow a business that meets a market that is under-served and poorly served.
Principal Partners — James Reyes-Picknell and Jesus Sifonte
Founders
Jesus Sifonte
Founder & CEO
Jesús R. Sifonte, BSME, MMRE, PE, CMRP is the founder and President of PdMtech of Vega Baja, Puerto Rico, USA. He provides consulting in Condition Based Maintenance certification and implementation, RCM and reliability analysis teaching, mentoring and implementation.
He is a licensed Professional Engineer, ASNT-TC-1A Level III vibration analyst, Member of the Institute of Asset Management and ASME, and a CMRP. He holds a BSME from the University of Puerto Rico and an MMRE from Monash University (Australia).
James Reyes-Picknell
Founder & President
James V Reyes-Picknell, BASc, CMC., P.Eng., CMRP, CAMA., is the founder and President of Conscious Asset Management of Barrie, Ontario, Canada. He advises on Physical Asset Management strategy, process improvement, executive coaching, change management and client advisory.
He is a licensed Professional Engineer, certified RCM2 practitioner, Member of the Institute of Asset Management, and an honours graduate of the University of Toronto in Mechanical Engineering.
Join Us
Conscious Reliability is looking for businesses and professionals to join us as Partners. License your company — or yourself — as a Sales or Technical Partner, or become a Certificated Facilitator.