Our Approach

The time is ripe for a new perspective and tool for reliability, more closely aligned with today's thinking on Asset management, more effective in a harsh business climate, leveraging today's technological advancements and accommodating the shifting demographics in our dynamic workforce that is actually getting younger.

It is time for RCM to be re-engineered.  By blending experience and experimenting, we've developed methods that contributes to safety, environmental integrity, risk reduction and profitable industrial capability for years to come.

Conscious Reliability is employing experience, expertise and excellence by helping your organization on that journey of excellence we know as Asset Management enabled and enhanced by RCM-R®.

Our Story

Conscious Reliability® is a specialist training seConscious Reliabilityrvice provider focused on reliability of physical assets. We represent the merger of two leading specialist firms, CMMI of Puerto Rico, USA and Conscious Asset of Canada, and their lead consultants, Jesus Sifonte and James Reyes-Picknell.

After meeting and discovering we had so much in common, we decided to work together. The book came first. We took a leap forward Re-Engineering the Reliability Centered Maintenance process, making it more relevant in today’s demanding and increasingly data driven business climate. It’s a great fit for services we both offered. Then we decided to collaborate in business, join forces and grow this as a business to meet the demands of a market that is under-and poorly-served.

We are showing that 1 + 1 >> 2!


James Reyes-Picknell and Jesus Sifonte are extremely well positioned to tackle the next generation of Reliability Centered Maintenance in your industry— with strong backgrounds in both theory and practice.

They have developed a living future for reliability centered maintenance with an introduction of the changes involved in their formulation of RCM-R® (reliability centered maintenance— reengineered).  RCM-R® ensures that the right work is done to guarantee there are as few nasty surprises as possible that can harm the business in any way.


Jesus Sifonte

Founder & CEO

Jesús R. Sifonte, BSME, MMRE, PE, CMRP is the founder and President of PdMtech of Vega Baja, Puerto Rico, USA. He provides business consulting services in the areas of Condition Based Maintenance techniques certification and implementation, RCM and reliability analysis teaching, mentoring and implementation.

He is a licensed Professional Engineer, a certified level III ASNT-TC-1A vibration analysis consultant by Technical Associates of Charlotte, Member of the institute of Asset Management, the American Society of Mechanical Engineers, a Certified Maintenance and Reliability Professional by the Society of Maintenance and Reliability Professionals (USA).

Jesus holds a Bachelor Degree in Mechanical Engineering from the University of Puerto Rico and a Master of Maintenance and Reliability Engineering Degree from Monash University at Australia. Jesus has extensive years of hands-on experience in engineering, maintenance management, predictive maintenance, reliability engineering field practice, implementation and consulting.

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James Reyes-Picknell

Founder & President

James V Reyes-Picknell, BASc, CMC., P.Eng., CMRP, CAMA., is the founder and President of Conscious Asset Management of Barrie, Ontario, Canada. He provides business consulting services for our practice in Physical Asset Management in the areas of strategy, process improvement, executive / management coaching, change management and general client advisory.

He is a licensed Professional Engineer, a certified RCM2 practitioner, Member of the institute of Asset Management and honours graduate of the University of Toronto in Mechanical Engineering. James also studied at the Royal Naval Engineering College in the UK, the Technical University of Nova Scotia and at Dalhousie Universities in Canada.

James has extensive years of hands-on experience in engineering, operations, maintenance management, consulting and change management.

Join Us

Conscious Reliability® provides packaged knowledge and experience-based courses in a practical program to help customers improve asset reliability, maintenance and asset management practices through Training Partners and certified Consultant Partner licensees.  We would like to work with you.  Contact us today to become a Partner.